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Just a Simple Statement

but a powerful message

Don’t be a dick.

It’s ultimately up to you to decide how to live your life, we just believe you shouldn’t be a dick.


Our message is important, but so are our products. They are cozy AF, so much so that you’ll have a hard time wearing anything else.

Soft AF, like this dog

— Chelsea


The why

We just wanted don’t be a dick sweatshirts, but we soon realized everyone else did too.

Our belief is simple. You can live your life in the way you want to, without being a dick.



I was born in Canada and grew up all around the world as my dad was in the oil industry.

My parents have always been big believers on me making my own decisions, but have always made it a point for me to know how important it is to be a good person.

We can’t control a lot life, but one thing we can control is how we treat others : hence… don’t be a dick.



Born and raised here in Austin, Texas. I've played hockey my entire life. Was a dick on the ice, have done my best not to be one off the ice. Negativity breeds negativity, we're trying to stop the spread. I'm not saying you have to be nice to everyone, just don't be a dick.

Not much to it, I know, but that's how I am.